Tribal DDB Philippines was about to celebrate its 10th anniversary.
And they figured that it's high time to update their mission & vision statement.
But since we're a digital creative agency,
we figured why not turn into content?
But since we're a digital creative agency,
we figured why not turn into content?
And maybe add *just a bit* of poetry and jazz along the way?
People say that to understand where one is going,
we need to know where one comes from.
In that case…
I come from a tribe of scribes and artists and nerds,
and madness and greatness all in one place.
and madness and greatness all in one place.
I come from a tribe of storytellers, weavers of tales great and small.
A tribe that captures hearts and imagination with words and wonder and awe.
A tribe that captures hearts and imagination with words and wonder and awe.
I come from a tribe of visual wizards, crafting images from nothing to amazing.
Masters of space and color, and of aesthetic magic that stops you dead on your artistic track.
I come from a tribe of connection builders, relationship experts, and promise-keepers.
A tribe of people who will do their best to keep everyone aligned and everything done.
I come from a tribe of strategists and planners, wells of insights and histories and reason.
Channeling creative input to business solutions with precision and passion.
I come from a tribe of listeners and whisperers, those who set conversations and trends,
within and beyond the social media and exactly where it's most relevant.
within and beyond the social media and exactly where it's most relevant.
I come from a tribe of masters of machines and of technologies not yet known to most.
A tribe of people who ensure that the problems of today are solved by the advancements of tomorrow.
But this tribe is not just a tribe of people.
It’s also a tribe of ideas and insights, opinions and origins,
situations and solutions, diversity and dreams.
A tribe of life, of laughter, of lessons,
and love for the work and the people we work for.
and love for the work and the people we work for.
It’s also a tribe of fierce pride, of healthy competition, and ownership of the work.
But in trials and triumphs, our flag flies under one tribe.
But in trials and triumphs, our flag flies under one tribe.
A tribe of equality and of opportunity, of chances and change,
of growth, grit, and higher purpose.
of growth, grit, and higher purpose.
I come from a tribe who values the beauty in its people
and the beautiful things they do when they feel valued.
and the beautiful things they do when they feel valued.
I come from a tribe of goodness that manifests in growth,
that exists in the excellence of the people and the innovation they bring.
that exists in the excellence of the people and the innovation they bring.
A tribe where creativity transforms humanity through technology.
Now, when people say that to understand where one is going,
we need to know where one comes from.
Well then, I am from Tribal
And where my tribe goes, I go.
